Blog
Notes on AI visibility, prompt engineering, and getting found by ChatGPT, Gemini, and Perplexity.
GuideSEO, GEO, AEO, and AI answers: what each term means (and where they overlap)
SEO ranks your website in a list. AEO and GEO get your business named inside the answer. What each term means, where they overlap, and what the research says.
Dan Johnson · 30 days ago
ResearchAnswer engines changed what they read in August
Across more than 220,000 measured AI answers, the engines changed what they read in August. Reddit collapsed, and one brand nearly vanished from Copilot when a single page stopped being cited.
Dan Johnson · about 2 months ago
ResearchHow Google Redefined What Counts as a Business
Google now treats a business as a verified set of accounts rather than a website. AI systems reach the same conclusion by guessing.
Molly Stephens · about 2 months ago
ResearchWe ran 15,000 controlled AI captures. APIs and consumer surfaces agreed on 22% of citation sources.
500 prompts, 5 verticals, 14,354 paired captures across three AI providers. Overall citation-domain overlap between API and consumer surface: 22%. Google API path: 0%.
Dan Johnson · 3 months ago
GuideSEO to GEO: A Guide to Search Strategy in the AI Era
The evolution of SEO is underway. Here's an overview of how to start approaching AI-driven visibility.
Molly Stephens · 3 months ago
TechnicalWe spent $175 on ChatGPT's ad beta. Here is what it measures, and what it doesn't.
We ran a campaign through OpenAI's ChatGPT ad beta for a week. Here is every metric the Ads Manager reports, and the one it will not show any business.
Dan Johnson · 4 months ago
TechnicalWhat an AI citation is worth
ChatGPT cited a local tile company's own website when buyers asked who to hire. What that citation is worth in new business, and why content and structure decide who AI recommends.
Dan Johnson · 4 months ago
TechnicalHow structured data helps AI cite your business
AI cites from a different pool than Google's rankings, and what wins it is content engines can parse. Structured data hands them your business as facts. Here is what it is and what to ship first.
Dan Johnson · 5 months ago