For Law Firms & Attorneys
When AI recommends a lawyer, is it your firm?
Legal searches are high-intent and time-sensitive. People with a need ask ChatGPT, Gemini, and Perplexity for the best business attorney, estate planner, or real estate lawyer in their area, before they ever scroll Google. GeoReputation shows law firms whether AI is sending those leads to you, or to the firm down the block.
Results in minutes.
AI Visibility Score
Hartwell Law Group
24
Prompts tracked
#2
Avg. ranking
3
Competitors
The Problem
Your competitors are showing up. You might not be.
A growing share of buying decisions now start in ChatGPT and other AI tools. These systems pull from online sources to recommend local businesses, but the logic isn't the same as Google Maps or Yelp. You can rank #1 locally and still be invisible to AI.
Without GeoReputation
Someone is opening their first storefront. Saturday morning they ask ChatGPT for the best business attorney in their area to set up the LLC and review the lease. The model recommends Avvo, FindLaw, and a firm forty miles away. Your office is two blocks from the courthouse, but your name never came up.
“Best business attorney in Cincinnati, OH” ... and your name never appears.
With GeoReputation
You see exactly which AI platforms surface your firm, in what context, against which competitors. Practice-area-specific tracking means your business cases, your estate planning, and your real estate work each get their own visibility score.
You know which platforms mention you, which competitors are being recommended instead, and which gaps to close first.
How it works
See it. Know it. Fix it.
Three jobs. One platform. Every score is traceable to a specific prompt, like "best business attorney in Cincinnati," answered by a specific model, scored against the firms across the street. No black box.
See It
Exactly where you stand in AI.
We run real prompts the way clients actually search: "best business attorney near me," "estate planning attorney," "estate planning lawyer with a track record." Across ChatGPT, Gemini, and Perplexity on every plan, with Copilot and Google AI Overviews selectable on paid plans, plus Claude via direct API as a paid add-on. Actual results, verbatim. Includes which firms and which aggregators (Avvo, FindLaw, Justia, Super Lawyers) the AI surfaces alongside or instead of you.
- AI Visibility Score (0-1000) with daily and weekly monitoring
- Competitor share-of-voice comparison
- Source attribution: what’s driving your mentions
- Verbatim model responses. No black box.
Know It
Understand exactly what’s holding you back.
Your score tells you where you stand. The recommendation engine tells you what is moving it, grounded in your real AI results and the gaps specific to law firms: missing bar association presence, thin Avvo or FindLaw profile, weak review signal, practice-area positioning (business, estate, real estate) that is not coming through, citation drift across legal directories. Every finding is cited and ranked by impact, so you always know what to work on next.
- Prioritized fix list ranked by impact
- Content and sourcing gap analysis
- Competitor citation gap analysis
- Technical AI visibility issues flagged
- Every recommendation cites the exact prompts and competitors behind it
- Campaign overlay: log an action, see what moves
Fix It
A plan your team can actually run.
Every fix arrives as a step-by-step plan, specific and detailed enough for your in-house marketing person, your paralegal team, or your legal-marketing agency to run without translation. No team for this, or want a hand? We can also manage execution directly: content, reviews, directory cleanup. Partners stay focused on cases.
- Clear, prioritized action plan
- Detailed enough for your team or agency to execute
- Need hands to do it? We can help when it is warranted
- Weekly monitoring tracks every change you make
- Score updates show what moved and why
The shift is already happening
Discovery has moved to AI.
Most law firmshaven't noticed yet.
A growing share of buying decisions now start in ChatGPT and other AI tools. And there's no Google Analytics for AI. The platforms don't show you when they recommend you, or what's driving it.
See where you standAI search is the new high-intent front door
A growing share of people with a legal need ask ChatGPT, Gemini, or Perplexity for an attorney before they ever call or check Google. The first list of firms AI surfaces is often the one they call from.
Bar listings and review signals stack across AI and Google
Many of the signals that move AI visibility for law firms also show up in Google AI Overviews: bar association presence, Avvo and FindLaw profile completeness, Google reviews, case-result mentions in the press. The strategies aren't identical, but the work compounds.
The firms AI names got there on purpose
Most legal markets already have a handful of firms AI recommends consistently for family law, estate planning, or business work. What earns those mentions is specific and repeatable: review signal, citations, practice-area clarity. Once you can see it, you can close the gap.
18,000+
AI responses captured across ChatGPT, Copilot, Gemini, Google AI Overviews, and Perplexity, plus Claude via API
100+
Competitive categories tracked across brands, agencies, and industries
3
Consumer AI surfaces in every default scan: ChatGPT, Gemini, Perplexity (more selectable on paid plans)
Based on GeoReputation customer scans as of May 2026.
What You Get
Built for law firms that rely on local reputation.
Verbatim AI Responses
See exactly what ChatGPT, Gemini, and Perplexity say when someone asks about attorneys in your jurisdiction. Real model output, not a score or an abstraction. You read what your prospective clients are reading.
Practice-Area Tracking
Your business cases, estate planning, and real estate work each have their own AI search behavior. Track visibility per practice area so you know where to focus marketing budget.
Aggregator Share-of-Voice
Avvo, FindLaw, Justia, and Super Lawyers absorb a lot of AI mentions. See whether AI is sending leads to you or to the aggregator pages that profile your firm, and where the gap is biggest.
Source Attribution
Understand which sources AI pulls from when it talks about lawyers in your area: bar association listings, news mentions, your firm’s site, or third-party legal directories. Fix the weakest signals.
Longitudinal Tracking
Your AI visibility shifts as new case results, articles, and reviews come online. Weekly monitoring shows what moved, so you can measure the impact of PR pushes and content investments.
Plain-Language Reports
No technical jargon, no analytics certification required. Monthly reports your managing partner can read in five minutes that tell you where the firm stands and what changed.
FAQ
Frequently asked questions
How do I know if my law firm shows up in AI search?
GeoReputation runs the prompts prospective clients actually type, like "best business attorney near me" and "estate planning attorney," across ChatGPT, Gemini, and Perplexity. You see verbatim what each platform says, including which firms and aggregators (Avvo, FindLaw, Justia, Super Lawyers) get recommended alongside or instead of yours.
Why does AI recommend other law firms instead of mine?
AI platforms lean heavily on bar association presence, Avvo and FindLaw profile completeness, Google reviews, and case-result mentions in the press. If your signals are thin in those places, the model surfaces directory pages or competitor firms with stronger signals. GeoReputation identifies which gaps to close first.
Are AI search results different for different practice areas?
Yes. ChatGPT and Gemini surface different firms for "business attorney" versus "estate planner" versus "real estate lawyer" even in the same city. Track each practice area separately to see where you're strong and where you're invisible. Practice-area-specific positioning is one of the highest-impact moves for legal AI visibility.
How is AI search different from Google for legal queries?
Google ranks pages; AI synthesizes answers and recommends names. You can rank #1 on a "[city] business attorney" Google query and still get skipped when ChatGPT names firms. The signals overlap (reviews, bar listings, case results) but the logic is different. Both matter for law firms competing for high-intent leads today.
Find out where you stand. Free.
We'll run your business through the major AI platforms and show you what comes back. No commitment, no sales pitch. Just your data.
Results in minutes.